Brand Strategy · Media · Marketing · Influencer Relations · Cultural Insight

Rosa
Stancil.

Marketing and media strategist with experience across global campaigns from Gucci to Gatorade. Proven track record across marketing, editorial, influencer, communications, and advertising.

WWDBeauty Inc.Footwear NewsGatoradeUniqloFXChampion WWDBeauty Inc.Footwear NewsGatoradeUniqloFXChampion
About
$10M+
Media partnerships managed across fashion, luxury, beauty, tech, footwear and lifestyle
129M+
Paid media impressions through influencer partnerships
$100K+
Paid social cost savings through strategic optimizations
200+
Creators coordinated across TikTok and Instagram campaigns

Results driven.
Culturally fluent.
Built to build.

My background spans brand marketing, media strategy, global influencer campaigns, content creation, and editorial across some of the most recognized names in luxury, fashion, beauty, media, and consumer brands. I operate at the intersection of culture and commerce, equally comfortable in a performance recap, a brainstorm, or a brand partnership meeting.

I have managed campaigns from brief to launch, coordinated creator partnerships at scale, aligned daily with directors across New York, Milan, and Paris, and turned performance data into narratives that move people to act. My favorite place to be is wherever the next big idea is being built or where meaningful stories are told.
Experience
Fairchild Media Group
WWD · Beauty Inc · Footwear News
New York, NY
Jan 2024 – Oct 2025
Media Strategist
Owned end-to-end execution of branded multi-channel campaigns across digital, paid social, and print for fashion and beauty's most iconic editorial titles. Built and managed media plans, timelines, asset trackers, approval workflows, and launch documentation across concurrent campaigns. Developed weekly and monthly performance recap decks synthesizing campaign data, media trends, and audience insights for client and internal executive leadership. Partnered with creative teams to A/B test ad creatives and coordinated daily with directors across New York, Milan, and Paris offices to ensure global campaign alignment.
$10M+ Media PartnershipsMulti-Channel CampaignsPerformance ReportingExecutive ReportingClient RelationsGlobal: NY, Milan, Paris
Noun Agency
Gatorade · Uniqlo · FX
Remote
Aug – Dec 2023
Assistant Account Executive, Influencer and Experiential Marketing
Managed creator ecosystems across high-profile influencer campaigns for three major brands spanning CPG, fashion retail, and entertainment. Coordinated creator outreach, briefs, approvals, and content delivery across TikTok and Instagram. Shipped and tracked influencer gifting for a 200+ creator network across overlapping campaign timelines.
129M+ Paid Impressions4.5M+ Organic Views200+ CreatorsTikTok and Instagram
MJPR Agency
Raleigh, NC
Jan – Jun 2023
PR Assistant
Supported PR strategy and execution for a roster of regional and national clients. Developed press materials, tracked media coverage, and worked closely with the founder.
Media RelationsPress MaterialsCoverage Tracking
Champion, Hanesbrands
Global Brand Marketing
Winston-Salem, NC
Jun – Aug 2022
Global Brand Marketing and Ecommerce Intern
Joined Champion's global brand marketing and ecommerce team as an intern to develop a social-first go-to-market strategy for an international product launch. Led market research and competitive analysis, translated findings into a channel strategy, and presented recommendations directly to the brand team.
Go-to-Market StrategyGlobal BrandSocial-FirstMarket Research
Independent Creative Work

Building
outside of
the office.

Outside of full-time roles, I create and give back. I publish an original interview series on Substack, produce short-form video content for private clients, and volunteer internationally and in local organizations like The New York Women's Foundation and The Bowery Mission.

Self-produced · Ongoing · Independent
Well____ Substack, Since 2025
An Original Interview Series
Featuring people who are well-dressed, well-read, well-connected, and well worth knowing. Each issue sourced, conducted, written, and published independently.
Read Well____
Freelance Content Creation, 2025 to Present
Short-Form Video and Event Production
Creating, filming, and editing TikTok and Instagram Reels for private clients, including a luxury wellness resort in Sri Lanka and event content capture for an award-winning private chef.
Expertise
Strategy and Operations
  • End-to-end campaign management
  • Media planning and strategy
  • Performance reporting and analysis
  • Workflow and process development
  • Cross-functional collaboration
  • Global team alignment
  • A/B testing and optimization
Creative and Content
  • Social media strategy
  • Influencer and creator relations
  • Short-form video production
  • Editorial writing and interviewing
  • Creative ideation and concepting
  • Brand voice and messaging
  • Event content capture
Tools and Platforms
  • Meta Business Suite
  • Instagram and Reels
  • Google Workspace
  • Microsoft Office Suite
  • PowerPoint and Deck Design
  • Substack
Volunteer and Community
The New York Women's Foundation
2024
Communications Advisor
Provided communications strategy and advisory support to The New York Women's Foundation, an organization dedicated to advancing economic justice and opportunity for women and girls across New York City.
The Bowery Mission
2023 – 2025
Sunday Breakfast Volunteer
Regular volunteer with The Bowery Mission, serving Sunday breakfast and supporting one of New York City's most established organizations dedicated to serving individuals and families experiencing homelessness.